10 Do's and Don'ts of Using Data and Research in Presentations

writing
Written By Josh Knauer

An article I wrote for MarketingProfs:

We're living in the era of Big Data. We know more about ourselves—our spending patterns, our TV-watching habits, our Web searches, our education levels—than ever before. For marketers, all that information is priceless. A solid understanding of data can help a marketer target niche audiences, sell more products, win new clients, forecast trends, make smart media buys, and do much more. But, before any of that, a marketer needs to understand how to look at and how to present data. -- Full Article

Josh Knauer
Previous

OpEd: Just because state officials say you can reopen doesn’t mean you should
Next

Bridging Tech, Policy, and Nature: My Work on the PCAST Environmental Capital Report to President Obama