This is a keynote I gave at the Move the Crowd Mastermind conference in 2014 that tells the story of my triple-bottom-line entrepreneurial path up to that point. It’s a favorite talk of mine to give, and I hope it has helped to inspire other business leaders to follow their values, mission, and passion. It was also my son’s 10th birthday and he and my daughter were in the crowd watching me speak.

It’s not a secret that accessing carbon markets is challenging for many farmers. The existing paradigm requires highly skilled individuals to support developing, registering, validating and auditing a project. What is the true cost for farmers in engaging in these services, how sustainable are they, and what could alternatives be?

From carbon sequestration, food security, preserving biodiversity, purifying air, waterways and terrestrial systems - rejuvenating soil health is key to our survival. Join us for a unique session that explores the various benefits humanity can derive from sustainable soil management practices, and how soil health contributes to our entire society. A key question - who should pay farmers for the additional services these methods provide?

Josh was a featured panelist at the World Economic Forum events during Climate Week.