• Professional Experience

    Senior VP, Product & Strategy at Nielsen

    February 2017 - January 2018

    After selling the company he founded to Nielsen and helping them successfully launch a new local media business intelligence tool, Josh led Nielsen's efforts to deliver Nielsen data and insights via the Rhiza platform to brands and advertisers. From Fortune 500 companies to emerging businesses, Nielsen's data and insights help brands understand what consumers watch, listen to and buy.

    The Rhiza platform helps unify all of the data brands need into one easy-to-use interface so they can quickly and easily find the answers to their most pressing business questions. By incorporating cutting edge technologies like artificial intelligence, voice-based queries and best-in-class data visualization, Rhiza is helping to make data truly useful to everyone in the enterprise.

    Founder & CEO of Rhiza, Inc.

    April 2008 - February 2017

    Josh was the founder and led Rhiza through its successful acquisition by Nielsen. Unlike most software startups, Rhiza was boot-strapped from actual revenue from customers for the first six years of operation. In 2014, the company brought in outside venture capital investment to help scale the business and raised a total of $8 million before its sale to Nielsen in February 2017.

    Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising. Marketers use Rhiza to optimize hyper-targeted media buys and track campaign effectiveness.

    Rhiza's flagship product, Rhiza for Media, is being used by a rapidly growing list of major media customers, including Comcast, Univision, Cox Media and Experian.

    Dir. of Advanced Development at MAYA

    May 2003 - April 2008

    MAYA is a digital design and innovation lab. MAYA uses human-centered design to solve complex business problems at the intersection of human experience and technology. Helped take projects from research to market, including DARPA's Command Post of the Future and Rhiza.

    Founder & CEO of Green Marketplace, Inc

    March 1996 - October 2002

    Built an acclaimed e-commerce site for socially and environmentally responsible products, services, and information that blended content, community, and commerce. Green Marketplace was one of the first online retailers to screen its products for environmental and social concerns, and rejecting products and companies that didn't treat people and the planet with respect. The company operated with a triple bottom-line philosophy, ensuring every major business decision was good for profit, people and the planet. Green Marketplace was sold to Gaiam in 2002.

    Founder & Exec Director of EnviroLink

    March 1991 - present

    As a college student at Carnegie Mellon University, Josh created the EnviroLink, a non-profit organization dedicated to providing the most comprehensive, up-to-date environmental resources available on the Internet. EnviroLink is a grass-roots on-line community uniting millions of people in over 150 countries on six continents. EnviroLink helped over 2500 non-profits get online with email addresses, mailing lists and websites.

  • Education 

    Carnegie Mellon University

    B.A. Environmental Ethics and Policy

    Josh was the first student in the University's history to graduate with a self-defined undergraduate major of Environmental Ethics and Policy. While a student, Josh created and ran EnviroLink and garnered international media attention for being an Internet pioneer.